Speaking before graduates of the Asian Institute of Management yesterday, Judan said
Philippine entrepreneurs, he said, should take advantage of China’s rapid growth by utilizing a two-pronged strategy of forming strategic partnerships or guanxi with Chinese entrepreneurs while capitalizing on specific niche markets, particularly electronics and semi-conductor; fruits like mango, bananas, pineapples (fresh, processed, and juices); coconut oil and coconut alcohol and its derivatives like coco coir and virgin coconut oil; ore and minerals including nickel, iron, copper; and e-services.
He said that success in doing business in
For instance, while Western-educated business persons are usually obsessed with “bringing home the bacon” after participating in a trade show, that approach doesn’t work in
“Guanxi simply means relationships, the heart of almost all business transactions in
According to the National Statistics Office (NSO), the Philippine merchandize exports to
Currently, the country’s top exports to
To be able to sell Philippine products to China, Philippine entrepreneurs—he explained—should focus on niche marketing, build-up brand and product image, develop internet presence, tie-up with existing foreign companies, and actively participate in trade shows.
Right now, the Judan says the DTI are also giving priority promoting fresh and processed fruits, marine or acquatic based products like tuna and carageenan, coconut by products including virgin coconut oil, coco-based alkyd resins and oleochemicals, abaca, natural rubber, and e-services including information technology services, and business process outsourcing.